Text only

MKT 1210 - PRINCIPLES OF MARKETING
Syllabus
Spring 2008

CLASS HOURS:       Monday, Wednesday, Friday
                                    9:00 am – 9:50 am

DESCRIPTION:       An introductory course in fundamentals of marketing, the nature of competition, basic marketing problems, and policies of business organizations and the planning of marketing.

INSTRUCTOR:         Mr. Bob Reese
                                    Office:  B322
                                    Phone:  (815)224-0354
                                    E-mail:  Bob_Reese@ivcc.edu
                                    Website:  http://www.ivcc.edu/reese

OFFICE HOURS:      MWF:              8:00 am – 9:00 am and 11:00 am - 11:50 am
                                    TTh:                 10:00 am – 10:45 am
                                    And by Appointment.

MATERIALS:           Boone, Louis E. and David L. Kurtz.  Contemporary Marketing.
                                    Thomson South-Western, 13th Edition, 2008.

COURSE                    1.   To gain an understanding of the "marketing concept".
OBJECTIVES:          2.   To learn the basics of marketing and the operation of
                                          marketing systems.
                                    3.   To learn about: evaluating market opportunities, market
                                          segmentation, marketing channels, and buyer behavior.
                                    4.      To develop an entire marketing plan.
                                    5.      How to do marketing research
                                    6.      To know how to create the product, pricing, distribution, 
                                          and promotion strategy.
                                    7.      To gain understanding of relationship marketing.
                                    8.      To gain understanding of business-to-business marketing.
                                    9.      How to instill a marketing code of ethics.

PREREQUISITES:   None

GRADING:  Grades are based on points accumulated at the end of the semester.  

Points are earned as follows:

Grading Scale:

90% - 100%     A
            80% - 89%       B
            70% - 79%       C
            60% - 69%       D
            Below 60%       F

CLASS
ATTENDANCE:        Students are expected to attend each class and be on time! If a student has a personal emergency (i.e.: family death or illness), they are expected to contact the instructor for course assignments and arrange for any makeup tests.  There will be no makeup tests unless the student notifies the instructor PRIOR to the test date.  NO MAKEUP TESTS IF NO NOTIFICATION IS GIVEN BEFORE THE TEST!!  Otherwise, a “0” will be given.  I run this class like a business.  You would not want to be late or miss days from work, the same goes for this class. 

READING  
ASSIGNMENTS:      Read the chapter listed on the syllabus BEFORE coming to class!  Participation is very important in this class.  This can occur only if the chapters are read before class.  There might be in-class quizzes over the reading during the semester.  Participation and attendance are taken into consideration at the end of the semester if you are on the borderline for a particular grade.    

PROJECT:  The project will involve developing a comprehensive marketing plan for a product or service.  Details for this project are written in a separate handout.

HOMEWORK:   Some chapters will have homework assignments due.  The assignment is due the following class.  If class is missed, it is the student’s responsibility to find out if there was a homework assignment from the instructor or another student. Also, if you are absent the day the homework is due, hand it in early, email it to me before class time starts, or give it to someone who will be in class that day.  No homework will be accepted late.  

QUIZZES:  Possible pop quizzes will be given periodically.  No quizzes can be made up.  This is to ensure students attend class and read appropriate chapters before class.  As stated above, there will be homework/quizzes for grades.  I will actually be giving one additional homework/quiz and you may drop your lowest score.  Since quizzes can not be made-up and homework is not accepted late, this gives you one homework/quiz to miss. 

HONOR SYSTEM:   All students are expected to submit their own work.  If any tests or
assignments are copied, the students in question will each receive a "0" for that grade and possible failure of the class.

WITHDRAWAL:     "If you do withdraw by the last day for automatic withdrawal, you will earn a "W" grade, which does not affect your grade point average (GPA).  Please note: In order to withdrawal from this course, YOU must request a withdrawal from the instructor.  This request may be in the form of an office visit, a phone call, a letter, or an e-mail.  In the absence of the instructor, the student must contact the Dean of Natural Sciences and Business (Ron Groleau).  I will only withdraw a student if he or she has initiated the proper request or has not taken any quizzes or tests by midterm. All withdrawals earn a grade of "W" which does not affect the GPA but deletes the course credit(s) for the involved course(s). Please see the IVCC catalog for a full description of the college’s withdrawal policy.  It is your responsibility to initiate a withdrawal."  Last day for automatic withdrawal is Tuesday, April 8, 2008!!

OTHER:  If you are a student with a cognitive, physical or psychiatric disability you may be eligible for academic support services such as extended test time, texts on tape, notetaking services, etc.... If you are interested in receiving academic support services, please contact the Special Populations Office at (815)224-0284, office B-204.

CELL PHONES:  There are to be NO cell phones in class.  If one is needed for emergency purposes, you MUST let the instructor know in advance that you will need the cell phone on.  

CLASS SCHEDULE FOR 
PRINCIPLES OF MARKETING (MKT 1210)

      The following is a TENTATIVE schedule that may change as the semester progresses.  Please read the material prior to attending the class where it will be discussed.

Back to My Home Page I Back to MKT 1210 Web Page