MKT 1210 - PRINCIPLES OF MARKETING
Syllabus
Spring 2008

DESCRIPTION:  
An introductory course in fundamentals of marketing, the nature of competition, basic marketing problems, and policies of business organizations and the planning of marketing.  Topics include product, price, distribution and promotion strategies needed for all organizations.  

PROFESSOR:
Mr. Bob Reese
Office:  B322
Phone:  224-0354
E-mail:  Bob_Reese@ivcc.edu
Website:  http://www.ivcc.edu/reese

MATERIALS:  Boone, Louis E. and David L. Kurtz.  Contemporary Marketing.
Cengage Learning, 13th Edition, 2008.

OFFICE HOURS:      MWF:              8:00 am – 9:00 am and 11:00 am - 11:50 am
                                    TTh:                 10:00 am – 10:45 am
                                    And by Appointment.

COURSE OBJECTIVES: 
1.   To gain an understanding of the "marketing concept".
2.   To learn the basics of marketing and the operation of marketing systems
3.   To learn about: evaluating market opportunities, market segmentation, marketing channels, and buyer behavior.
4.      To develop an entire marketing plan.
5.      How to do marketing research.
6.      To know how to create the product, pricing, distribution, and promotion strategy.
7.      To gain understanding of relationship marketing.
8.      To gain understanding of business-to-business marketing.
9.      How to instill a marketing code of ethics.

PREREQUISITES:
None

GRADING: 
Grades are based on points accumulated at the end of the semester.  Points are earned as follows:

4 Tests @ 100 points each	400 points
Homework	120 points
Blackboard Communication	100 points
Final Evaluations	10 points
Total:	630 points

                                           

GRADING SCALE:

CLASS  ATTENDANCE:     Since this is an online class, there is not an attendance policy.  Every time you log into the class you are attending class.  Although I encourage logging in at least 3 or 4 times a week, it is up to the student to meet all requirements.  There might be some mandatory synchronous (live) online chats that you must log into but most of the work is asynchronous (work on your own time).

READING: Read the chapter listed on the syllabus BEFORE doing any work.  Participation is very important in this format and you need to be knowledgeable about the chapter before discussing the material. This can occur only if the chapters are read before we start discussions.  Participation and your quality input in Blackboard are taken into consideration at the end of the semester if you are on the borderline for a particular grade.

HOMEWORK:  All chapters will have homework assignments due. The assignment is due by 11pm that day. You might want to turn in homework early in case of technological problems.  No homework will be accepted late.  This is just like a traditional class in terms of homework, if not received by 11pm (for ANY reason), it is not accepted.  

TESTS:  There will be four tests throughout the semester.  All tests will be taken at the IVCC Assessment Center (E-215).  You MUST have a photo I.D. (IVCC college ID or driver's license).  You will have one hour to take each test.  To fit everyone's busy schedule, you will have two different days to take the test.  The test dates are on the class schedule.  You choose which day fits your schedule the best and take the test that day.  The Assessment Center hours for Wednesday and Thursday are 9am-8pm.  If none of these times fit your schedule, please call me to set up a different time.  For the students who are out of the IVCC district, it is your responsibility to give me a contact name and number at your institution to proctor the test.  Please do this at the beginning of the semester to ensure the tests arrive on time.  

HONOR SYSTEM: All students are expected to submit their own work. If any tests or assignments are copied, the students in question will each receive a "0" for that grade and the professor reserves the right to withdrawal the student from the class or failure of the class.  The professor reserves the right to withdrawal the student or fail the student in any academic dishonesty situation. 

WITHDRAWAL:  "If you do withdraw by the last day for automatic withdrawal, you will earn a "W" grade, which does not affect your grade point average (GPA).  Please note: In order to withdrawal from this course, YOU must request a withdrawal from the instructor.  This request may be in the form of an office visit, a phone call, a letter, or an e-mail.  In the absence of the instructor, the student must contact the Dean of Natural Sciences and Business (Ron Groleau). I will only withdraw a student if he or she has initiated the proper request or has not taken any quizzes or tests by midterm. All withdrawals earn a grade of "W" which does not affect the GPA but deletes the course credit(s) for the involved course(s). Please see the IVCC catalog for a full description of the college’s withdrawal policy.  It is your responsibility to initiate a withdrawal."  Last day for automatic withdrawal is Tuesday, April 8, 2008!! 

OTHER:  If you are a student with a cognitive, physical or psychiatric disability you may be eligible for academic support services such as extended test time, texts on tape, notetaking services, etc.... If you are interested in receiving academic support services, please contact the Special Populations Office at (815)224-0284, office B-204.

CLASS SCHEDULE:

The following is a TENTATIVE schedule that may change as the semester progresses. A more detailed schedule is listed in the Class Schedule link on the class web page.  

WEEK             CHAPTER                   TOPIC                        
Week 1           Introduction to class and Blackboard
Week 2           CHAPTER 1                Marketing: The Art and Science of Satisfying Customers
Week 3           CHAPTER 3                The Marketing Environment, Ethics, and Social Responsibility
Week 4           CHAPTER 4                E-Business in Contemporary Marketing
Week 5           Test #1
Week 6           CHAPTER 7                Global Marketing 
Week 7           CHAPTER 2                Strategic Planning and the Marketing Process
Week 8           CHAPTER 8                Marketing Research and Sales Forecasting
                       Test #2
Week 9           CHAPTER 9                Market Segmentation, Targeting, and Positioning   
Week 10         CHAPTER 11              Product and Service Strategies                      
Week 11         Spring Break!  No Assignments!!
Week 12         CHAPTER 13              Marketing Channels and Supply Chain Management
Week 13         Test #3
Week 14         CHAPTER 19              Pricing Strategies
Week 15         CHAPTER 16              Advertising and Public Relations                      
Week 16         Review for Final
Week 17         FINAL EXAM