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Web Quiz - Chapter 13
1. What is the "magic bullet" theory of media impact?
2. What were the major findings about TV and violence reported in "Television and Social Behavior?"
3. How strong is the impact of TV on national elections, as reported in "The Unseeing Eye?"
4. Define "spiral of silence."
5. According to research and reports cited in the chapter, how well do the media do in portraying women, ethnic groups and alternative lifestyles?
6. What do most media scholars today believe about the effects of the media?